Description
ESPN, a network built on TV revenue, needed a campaign to promote its college football programming via digital technology. The solution was to use the historic rivalries between colleges to increase fan engagement through branded content and co-branded strategic partnerships.
Fields
Copywriting, Creative Direction
Date
2012
ESPN: "Not in My House"
  • ESPN, a network built on TV revenue, needed a campaign to promote its college football programming via digital technology. The solution was to use the historic rivalries between colleges to increase fan engagement through branded content and co-branded strategic partnerships.
  • Strategic Partnerships with EA Sports & Nike enhance fan engagement while increasing the reach of the ESPN brand.
  • Co-Branded Nike apparel.  Cross promotion on social media and ESPN programming.