ESPN: "Not in My House"
  • "Not In My House!"
  • ESPN, a network built on TV revenue, needed a campaign to promote its college football programming via digital technology. The solution was to use the historic rivalries between colleges to increase fan engagement through branded content and co-branded strategic partnerships.
Description
ESPN, a network built on TV revenue, needed a campaign to promote its college football programming via digital technology. The solution was to use the historic rivalries between colleges to increase fan engagement through branded content and co-branded strategic partnerships.
Fields
Copywriting, Creative Direction
Date
2012