Tulsa Tech
  • Vocational careers are one of the most under appreciated in American society. To counter the misconceptions about Tulsa Tech, Cubic launched a campaign aimed at fostering pride and esteem, while showcasing the opportunities Tulsa Tech offers.
At the end of every school year, most high schools will announce where graduating seniors will be attending college or which branch of military they will be attending. For Tulsa Tech, we wanted to go beyond raising awareness. We wanted to give those kids who weren't headed off to college or joining the military something they could own. We wanted to create an image of who they would be - The skilled men and women who take great pride in their work and are making an extremely important contribution to society.
Advertising, Branding, Creative Direction