InTrust Bank Arena
  • InTrust Bank Arena
  • “Don’t put a picture of the building in the ad” was undoubtedly one of the first things discussed when InTrust Bank Arena tapped us to create a new print ad campaign for Pollstar magazine. So instead of falling in line with the industry standard of showing the target demo what they would see when they arrived at the arena, we opted to show them what they would experience;top-flight service from the arena staff who are driven by a deep passion for music and the music business. To achieve this, we played off of the individual staff member’s first concert to convey where their inspiration comes from.

    The campaign resonated with Pollstar readers and the Arena got a fantastic response, creating vital name recognition within the industry for the staff.
Description
“Don’t put a picture of the building in the ad” was undoubtedly one of the first things discussed when InTrust Bank Arena tapped us to create a new print ad campaign for Pollstar magazine. So instead of falling in line with the industry standard of showing the target demo what they would see when they arrived at the arena, we opted to show them what they would experience;top-flight service from the arena staff who are driven by a deep passion for music and the music business. To achieve this, we played off of the individual staff member’s first concert to convey where their inspiration comes from. The campaign resonated with Pollstar readers and the Arena got a fantastic response, creating vital name recognition within the industry for the staff.
Fields
Creative Direction, Art Direction, Copywriting
Date
2012